MAF Malls collaborates with UNICEF

Use your time on social media for a good cause.

Majid Al Futtaim have collaborated with UNICEF to send underprivileged children back to school. Around 14 million children in the MENA region – aged between 5-14 years old – aren’t in school, while 1 in every 4 children live in poverty.

The campaign, taking place at Mall of the Emirates, City Centre Deira, Mirdif and Me’aisem, and City Centre Sharjah, will donate AED 1 to UNICEF, every time a mall visitor shares their #mygreatmoments. 700 hashtag mentions will help one child go to school. All funds raised will go towards improving access to education and development, and in providing child-friendly, safe learning environments.

The campaign will run until September 12, 2018, and visitors are encouraged to post everything from photos to videos of their memories, across Twitter, Facebook and/or Instagram. Hit the mall and start tagging (#mygreatmoments).