Holistic wellness and women’s mental health: An interview with Keshia Pieters of the new HABIT brand

This month, we spoke to Keshia Pieters about her upcoming project, HABIT, a holistic wellness brand for women in the region.

Keshia, it’s so lovely to get this opportunity to chat to you! For any of our readers who don’t know you already, could you please tell us a little about HABIT and your mission to address mental wellness for women?

HABIT is a deeply personal project for me, and it was born out of my own experiences with mental health. I’ve always been passionate about supporting women to thrive and feel their best, and never truly understood how many other women were struggling silently with the same feelings, like anxiety, stress and depression. Over the years, I realised that finding the right tools and resources to support my wellness journey were often confusing, overly complicated, expensive – and the stigma it carried stopped me from reaching out to my friends, family and professionals for support. HABIT was created to change this.

Our mission is to empower women to prioritise their mental and physical wellbeing in a way that feels true to who they are and what they need. It’s not only about providing high-quality natural supplements designed to support their bodies, but also about creating a space for women to build lasting, healthy habits that help them thrive through all of life’s ups and downs.

Ultimately, HABIT is my way of saying, “You don’t have to do this alone.” We’ve got your back with natural products that have been mindfully created, a holistic wellness platform that actually empowers you and a space where you can just come as you are, no judgment.

HABIT is holistic and provides personalised support. How are you aiming to accomplish this?

The big idea with HABIT is that wellness isn’t a one-size-fits-all – it’s super personal. Right now, we’re all about our products, which are crafted with natural, science backed ingredients to target some of the most common challenges women face, like stress, anxiety, PMS and sleep issues. Our six products have been designed to help women balance their mind and body, giving real, natural solutions that work with their lifestyle. But the bigger picture here is that we want to go beyond just products. We’re in the early stages of dreaming up a wellness platform that will tie everything together, giving women the tools to track things like health data, access to educational resources, interactive tools, professional support and access to meaningful community events. The goal is creating a whole experience that is tailored to them so that they feel supported and empowered every step of the way.

Can you give a brief overview of HABIT’s six core products?

We’ve developed six core products that tackle some of the most common challenges women face in relation to mental health, such as low mood, stress and anxiety, sleep issues, PMS, brain fog and low libido. Each product is designed to provide natural, effective solutions to help women feel more balanced and supported throughout their day-to-day lives.

To ensure our products are as effective as possible, we’ve worked with a team of experts who specialise in mental health and nutrition, so we can make sure the products are not just functional, but genuinely helpful.

Second, we’ve focused on using only the highest quality ingredients, all of which are carefully sourced and manufactured in the US. It’s so important to us that our products are something we would use and that actually work, to make sure they’re making a real difference in the lives of women.

What does the future look like for HABIT as a brand?

It is honestly such an exciting time and we’re so ready to finally get our products into the hands of women who really need them. Right now, our focus is on finding investors and getting ready to launch later this year in the UAE. These next few months will be for fine tuning every little detail and setting the stage for something bigger.

Next year we’ll be rolling out the full product line and scaling within the UAE. This will be a chance to introduce everything we’ve been working on and connect with more women so we can continue to build a community that feels real and supportive.

And further down the road, we’ll be launching the wellness platform and scaling beyond the UAE, reaching women in other parts of the GCC, the US and eventually all over the world. We are committed to building a movement where women feel seen, heard and empowered to live their biggest, fullest lives.

Is there anything else you would like to say to our readers?

Honestly, just a huge thank you for being here and supporting HABIT. I think it’s so important to remember that mental wellness is something we all need, no matter what stage of life you’re at – whether you’re juggling motherhood, starting a new career, or just trying to get through the daily chaos. It’s something we all deserve, and that’s what I want HABIT to be about – showing up for you, no matter what you’re going through. So, thanks again, and I can’t wait to take this journey with all of you!

Image Credit: HABIT