Pampers launches ‘Behind Every Hero’ campaign

Pampers has unveiled a powerful new campaign titled ‘Behind Every Hero’ with the help of national heroes making an impact in the UAE. The campaign builds on the idea that every baby is a hero in the eyes of their parent(s) since the day they are born and as they learn to overcome every day challenges through play, their effort and determination help them reach their full potential in the future.

‘Behind Every Hero’ celebrates the future potential of every baby, reached through embracing new experiences and capturing the essence of exploration at a young age. As a world-renowned diaper brand, Pampers supports little heroes’ journey since the beginning and help parents secure future success.

Karim El Fiqi, Vice President of Pampers Middle East at Procter & Gamble says: “At Pampers, we believe a child’s earliest days are the most essential toward shaping a successful future. Our new campaign celebrates parents’ unwavering faith in their children which makes an extraordinary difference in the lives of little ones, motivating them to explore and giving them the brightest beginning. It has been incredibly heartening to work with the Gulf region’s national heroes and their pursuit of success is an inspiration for all.”

Featuring a handful of inspiring Gulf region heroes, ‘Behind Every Hero’ film speaks to a new generation of parents helping their babies build their own success stories.

The first film stars athlete Zahra Lari, the UAE’s first female professional figure skater, and the first figure skater to compete in a hijab. Relentless support from family has motivated her to achieve her dream to compete internationally.

The second film focuses on author Dana Al Baloushi, who at 12, is the UAE’s youngest published author. She is the youngest Emirati to train at the US-based National Aeronautics and Space Administration (NASA). Dana is involved in programmes in the fields of aeronautics and space administration, and holds numerous certificates from NASA.

The films also star UAE coach Houriya Al Taheri, who has played a significant role in raising the profile of women’s football in the Gulf region. She was the first female licensed coach in the GCC and is currently the Head Coach of the Women’s National Football Team.

Pampers’ philosophy is recognising the unique and joyful ways each baby delights in their own experiences, and embracing all their amazing moments and milestones. Embodying the values of optimism and success, “Behind Every Hero” crystallises a new out-of-the-box vision of success in a baby’s journey towards a bright future. The campaign has been unveiled on all platforms, including digital, social, and broadcast channels.

To find out more about Pampers Behind Every Hero campaign, check out: Behind Every Hero

To learn more about Pampers, visit the Pampers website.